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SWAG, Betway storm Western Region for Sports Journalists Conference


The Sports Writers’ Association of Ghana (SWAG) in collaboration with Betway Ghana will organize a one-day media training for sports journalists in the Western Regions on Friday, January 29, 2021 at the Alliance Protea Hotel in Takoradi.

Journalists from across Western, Western North and Central regions of Ghana are expected to attend the 3rd Betway/SWAG Sports Writers Conference, which is being organized by the leading online sports betting company, Betway, with support from SWAG – the Umbrella Body of Sports Media in Ghana.

The conference will focus on the influence of media on sports, preparation and coverage of sports events, equipping sports journalists with knowledge in live sports broadcasting, pre-game analysis, skill development, conducting post and pre-game interviews as well as bringing them up to speed with global sports broadcasting and writing standards.

SWAG President Kwabena Yeboah and Betway’s Country Manager Kwabena Oppong Nkrumah  will together with experts lead young budding journalists through the exercise and encouraged sports writers across the country to take advantage of the training to equip themselves and further display their professionalism in the chosen field.

Betway Ghana has been heavily committed to the development of sports in Ghana through its sponsorship of Ashanti Gold SC, Liberty Professionals FC and Aduana Stars FC and a number of clubs across world. Betway continues to build the capacity of former footballers through the Betway 12th Man program.

SWAG, the umbrella body of the sports media in Ghana now with branches in Ashanti, Bono, Eastern, Northern, Volta/Oti and Western regions, is noted for honouring sports excellence annually through the annual SWAG Awards (the nation’s premier and longest-running national awards) and the prestigious SWAG Cup which is often contested among the top football clubs in Ghana annually.

SWAG offers professional and certificate training (local and international) for its members.

The Sports Writers Conference will soon be extended to other regions in the coming months.

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